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Winnie Cheah 

Director, BBA 1992 

Winnie Cheah started her journey as an active Alumni Contributor in 2015 when she was invited by the BSA Charity Run (BCR) Committee to be a Bursary Donor. Subsequently, she joined BCR 2017 as the Sponsorship & Fund-Raising Head to raise funds for the Autism Resource Centre. Subsequently, she became one of NUS Business School's major donors by establishing the Win Advisors Scholarship.

Upon graduation, Winnie worked for the Banking Sector for five years before joining AIA Singapore as a Financial Advisor in 1997. Today, Winnie is a Master District Director, which the highest recognition of an Agency Leader in AIA. Winnie mentored and groomed many successful practitioners and leaders which earned her prestigious awards. Most of her mentees started their entrepreneurship journey with her as an Undergraduate under her Internship Program (“VEIN”). Winnie is also an industry speaker and invited to share her success journey with fellow practitioners in many countries, including Malaysia, Brunei and Vietnam. In 2018, she represented AIA to speak in the annual MDRT Global Conference held in Los Angeles.

In 2014, Winnie established her own Consultancy Company, Win Advisors Pte Ltd to provide value-added services to young entrepreneurs and small corporates. By being part of the steering committee of NUSBSA, Winnie sees it as a form of giving back to her alma mater and hopes to encourage more Alumni to contribute back to the school.


NUS Business School Alumni Association

National University of Singapore c/o NUS Business School Alumni Office (BIZAlum),

Mochtar Riady Building Level 6, Unit 6-19/20, 15 Kent Ridge Drive, Singapore 119245

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