Meet Our Alumni

Sam Neo


Sam Neo is the Founder and Chief People Officer of People Mentality Inc. He graduated from NUS in 2012 with Marketing and Management specialisations. He was an inaugural recipient of the National HR Scholarship.

Before founding People Mentality Inc., Sam worked for Keppel Corporate Ltd and Changi Airport Group. He chose Marketing and Management because he felt that they are relatively less structured and allowed him to tap on his strengths where he enjoyed innovating and pushing boundaries. He definitely found it challenging to transition from his corporate job to founding his own business because it required a totally different type of mindset and skillsets. What Sam found helpful was having mentors who provided him with valuable advice which helped drive him forward in this pursuit.

An important lesson Sam has learned is that the one thing that holds people back is their personal belief in themselves and their internal inhibitions. He believes the key to success is having belief in yourself before others can believe in your ideas or in you as a person. Sam says, “I believe that we should adopt a more self-trusting attitude in executing our plans even at the very worst-the plan may fail but it can be a learning point that propels our future plans forward onto success.

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